Bottle cage in Denim, the result of the Scenario Design exercise with the involvement of HUMANA.
This project, conceived as a product for the shelves of HUMANA stores, aims to raise the user’s awareness of the initiative “Make life flow: water is a good for everyone”, a non-profit initiative to provide drinking water in areas of third World.
The main function is to contain, protect and facilitate the transport of water.
Through the rituality of the gesture, the value of the element is ennobled, water, a good not accessible to everyone.